World IA Day, Portland: Agenda

Where + When

12pm Saturday 18 February

NedSpace  (in the Union Bank building, corner of SW Washington & Broadway)
707 SW Washington St.
11th floor (…so, great views of the rain from a warm/fun space!)
Portland, OR 97205

2017 Theme: Information Strategy and Structure

In today’s world, organizations are required to rethink how to architect and manage information to maintain a competitive and organizational edge. Many are embracing strategies that are more flexible, moving away from isolated systems and departmental silos. These organizations recognize the need for information to be structured so that it is clear, usable, findable and understandable.

But, the need for information strategy and structure extends beyond the enterprise. Whether information is architected to inform algorithms, to bring awareness to important societal challenges, or to clearly communicate available resources to help those in need; information strategy and structure plays an important role in our everyday lives.


12pm  ·  Gather, network, pastries, coffee, and more coffee!
12:30pm – 2:05pm  · Presenters, livestreaming from Seattle
— Lunch pls bring, or venture across the way to New Seasons —
2:55pm – 3:40pm  · Presenters, livestreaming from San Francisco
3:40pm Raffle giveaways! (including books from O’Reilly and free licenses to Axure, Sketch, and!)

LIVE From Seattle:

12:30pm – 1:30pm
Leslie Owens – Enterprise Perspectives on Information Architecture

In her role as Executive Director of MIT CISR (Center for Information Systems Research), Leslie works closely with CIOs at large global companies. In this keynote, she will examine the priorities and choices that senior leaders face today, and how those decisions may influence a firm’s information strategy. Drawing on insights from research at MIT CISR, Leslie will explore the tension that information architects experience as they try to structure information within a firm that is undergoing digital transformation.

1:35pm – 2:05pm
Nick Sweers – Personalized Help: Using IA to Create a Unique Support Experience
Nick will detail how his team, together with Expedia’s Global Learning Organization (GLO), re-engineered a bland, boring help site into a state-of-the-art support experience for Expedia’s hotel partners worldwide.

LIVE From San Francisco:

2:55pm – 3:40pm
Jorge Arango – Leaving Our Mark

Look around you. You are surrounded by physical environments — buildings, cities — that have endured the test of time. They play a large role in your ability to be effective in the world.

Digital environments, on the other hand, are among our shortest-lived artifacts: they quickly become outdated as technology evolves. And in many ways, they are taking over from physical environments as the contexts in which much we spend much of our time. Information architects can and should design that stand the test of time too.

In this closing keynote, we will look at information architecture as a discipline in the broader context of design for purpose, and how as an information architect you can leave a mark that endures.

3:40pm – 4pm
Raffle & Giveaways!

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